What we do
Strategic Link Equity & Authority Acquisition
We help enterprise brands recover lost SEO value, acquire commercially relevant authority and outperform competitors through data-led search strategy.
We don't build links. We recover search equity your competitors are already using.
Most enterprise websites don't have a link volume problem. They have a link targeting problem.
At Jardine MC, we analyse competitor backlink profiles, uncover overlooked authority opportunities and identify where existing link equity can be reclaimed, redirected or strengthened to improve rankings for commercially valuable keywords.
Our work combines technical SEO, publisher relationships and competitive intelligence to deliver measurable organic growth.
Recover authority. Acquire authority. Outrank competitors.
Link Equity Recovery
Existing backlinks often point at the wrong pages, the wrong territories or use anchors that carry little commercial value. We identify where authority is being wasted and work with publishers to recover its ranking potential.
Authority Acquisition
We identify the publishers already influencing Google's rankings for your target keywords, then secure commercially relevant editorial placements that strengthen topical authority where it matters most.
Competitor Intelligence
Every campaign begins with competitor analysis, not prospect lists. We analyse the websites already winning your target keywords, reverse engineer their authority signals and identify opportunities they are using, that you are not.
Our approach
We don't sell links.
We identify where authority already exists, where it should exist, and what is preventing it from influencing the rankings that matter.
That means:
• Recovering value from existing backlinks through anchor optimisation and destination correction.
• Acquiring new editorial placements on publishers already trusted by Google for your commercial topics.
• Building authority around ranking pages rather than simply increasing referring domains.
• Prioritising sustainable, editorially earned placements over volume-driven link acquisition.
Every recommendation is based on competitor research, commercial keyword opportunity and manual publisher review.